What are source, medium and campaign for?

Source is where the traffic comes from (e.g. "newsletter"), medium is the channel type (e.g. "email"), and campaign names the specific push (e.g. "spring_sale") — together they let analytics tools attribute traffic correctly.

What if my destination URL already has query parameters?

They are kept — utm_* parameters are added alongside whatever is already on the URL.

Does this tool upload my URL anywhere?

No — the URL is built entirely in your browser.

UTM Builder

Build a campaign URL with utm_source, utm_medium, utm_campaign and more.

Destination URL

Campaign Source

Campaign Medium

Campaign Name

Campaign Term (optional)

Campaign Content (optional)

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How it works

1
Enter the destination URL
The page your campaign should land on.
2
Fill in campaign source, medium and name
Term and content are optional.
3
Copy the generated URL
utm_* parameters are appended automatically.

FAQ

What are source, medium and campaign for?: Source is where the traffic comes from (e.g. "newsletter"), medium is the channel type (e.g. "email"), and campaign names the specific push (e.g. "spring_sale") — together they let analytics tools attribute traffic correctly.
What if my destination URL already has query parameters?: They are kept — utm_* parameters are added alongside whatever is already on the URL.
Does this tool upload my URL anywhere?: No — the URL is built entirely in your browser.